The Integrating Communications, Assessment, and Tactics (ICAT) training program equips
law enforcement officers with critical skills to de-escalate high-risk situations safely.
For their 2024 Impact Report, the goal was to create an engaging and visually compelling
document that highlights ICAT’s progress and partnerships in advancing climate action—while
ensuring clarity and readability..
Task.
The assignment required a report that would:
• Stand out visually while maintaining professionalism.
• Showcase ICAT’s key achievements and collaborations effectively.
• Improve user experience by making complex information digestible.
Action (Design Approach)
To achieve this, the design strategy focused on structure, accessibility, and visual storytelling:
• Section Dividers & Color Coding – Implemented clear, visually distinct dividers to guide readers through different sections,
each assigned a unique color for easy navigation.
• Visual Hierarchy – Used typography and spacing to emphasize key data and milestones.
• Imagery Over Heavy Text – Integrated relevant images and infographics to break up dense content,
making the report more engaging and easier to skim.
• Consistent Branding – Aligned colors, fonts, and styling with ICAT’s identity while ensuring a fresh, modern look.
Result
Final report successfully balanced aesthetics and functionality, offering:
• Improved navigation with intuitive section dividers and color highlights.
• Enhanced engagement through balanced visuals and text.
• Consistent Branding – Aligned colors, fonts, and styling with ICAT’s identity while ensuring a fresh, modern look.
