DNA of the brand
For the brand, I thought of some characteristic to define its personality.
• For the people • Technological • Bold
Typeface
The typeface we use is to convey personality of the brand. Consistent use of typography will build on immediately recognizable identity & easily legible.
Color
The main color of this brand’s color palettte, I selected colors that evoke emotions and association. This psychology of colors is an important consideration when building a brand identity. The right palette conveys deep meaning about the values and elicit specific behaviors.
Brand Application
Here is how the brand identity was applied via different digital media & merchandise for promotional purposes.
