Task
We propose to change the brand name from Knowledge Success to "TheCollaborative" because of its backstory of the portal where doctors share & collaborate with each other & share knowledge.
And for this reason, we can amplify about the collaboration aspect when communicating about the platform.
Rationale
At its core, FP/RF Collaborative is as much about sharing information and learning from each other.
It's rooted in the spirit of Ubuntu - "I am because you are" which means that a person is a person through other people.A nebulous concept of common humanity, oneness and sharing of resource. The resource here being health knowledge.
Bold, yet still inherently fun, the new identity for FP/RF Collaborative honors this spirit of sharing.
Brand Application
Here is how the brand identity was applied on the website portal.
